Produced a wide range of videos for digital and social channels, including supporting paid media tactics. Oversaw end-to-end production based on marketing strategy. Developed creative briefs to align with the Media Plan.
Created a different take on “unboxing” videos as part of a social media campaign.
We produced this video with 16 other spots. Producing spot leading into the 2020 election season, we were looking to get above the social media noise with a little PSA about disinformation. (400,000 organic views)
Winner of a Bronze in the 43rd Telly Awards. Category: GENERAL — ONLINE COMMERCIALS. Conceived as a Shopper activation on the RockIt Twist device and an online paid campaign
Over 745k views on YouTube. Produced as part of social and digital media campaign for LeapFrog’s line of Infant and Pre-school toys.
Filmed during the first year of the pandemic, we partnered with a filmmaker family. In this case, LA-based filmmaker Joe Lynch shared his home and family with us. Justin Bell Productions and director Michelle Steffes remotely produced this digital ad for the launch of the VTech Creator Cam.
It feels great to make a spot that feels this good.
Consumers have lots of choices. Demo videos make product features clear and differentiates why a product is a good value. Sometimes, consumers come back, post-purchase, to figure out how the product works.
To launch the new RockIt Twist in 1000+ stores in the US, we created this Demo Video that played in the RockIt Twist device in the aisles for customers. The video was also used in eCommerce enhanced content to make a lifestyle pitch about this innovative learning product.
Relaunched the VTech Baby line at the beginning of 2022. Created a cohesive brand look by incorporating the updated packaging for this creative iteration.
Developed new creative to support both the VTech and LeapFrog brands. This creative focused on the key features that needed to be shown by incorporating the Product team during script development.
After 2 years, we tweaked our product demos for the relaunch of the VTech Baby line to maximize the existing packaging design.
Scaled video production by 2x by incorporating more hand talent into our videos. Showing how a product functions is key to a good demo. In the case of this demo, it was placed in paid media on eCommerce sites driving sales with 1.5MM impressions.
We ran open casting calls to bring more talent into our videos. All kids welcome!
Got creative with production during the pandemic to keep delivering content to support new products: we shipped Trinity’s family a “ready to shoot” package with product, props, and filming equipment so we could shoot and remote view this shoot.
Demo Video produced in-house when our retail partner launched our product early.
Creating video content for B2B sales, marketing, and thought leadership tactics. Developed creative for different target audiences and desired CTA.
Product Teaser for Financial Counselor Product. Used by Business Development and Sales organization to create interest in the new offering.
Produced a B2B Sizzle reel to sell-in new LeapFrog LeapBuilders line at a major retailer. (Email me for the password to view this content.)
Produced, directed and shot this thought leadership piece by our founder for use in securing speaking engagements
For The Jellyvision Lab, I led and developed configurable-on-demand video products. I worked with our product, engineering, and creative teams to prototype both the cloud-based production workflow as well as the user interface for designing and publishing the new videos.
Each product allowed a customer to modify the content for their audiences relaying key info about changes to benefits. Our team also created a version in Spanish.
The products are still in use with Jellyvision’s customer base of 600+ companies.
At The Jellyvision Lab, an interactive marketing agency, we created “interactive conversations” with a host making a complex topic simpler for our clients and their customers. Working as an Interactive Producer, I was lucky enough to bring to life: a helpful talking goat for Heifer International and a cute bunny to explain a Biomedical Assessment.
Interactive work for Heifer.com front page to drive additional gift giving at holiday time. Saw an average donation of $300 during the period from Thanksgiving to New Years from 2012-2014.
VO direction, post-production, sound design. collaborated with Cat Oddy, Harry Gottlieb, Lacy Campbell, Jason Knox and Ania Klimiuk
Developed and produced an interactive module for Aetna to drive Aetna subscribers to use of Metabolic Screenings for wellness incentives.
VO Direction, post-production, concepting. Collaborated with Erik Voigt, Chris Weil, Jason Knox.
Worked with creative director and art director to shoot posed bodies for "bobble head" look and save hours looking for stock photography. Trying to illustrate explicit examples of inappropriate contact would have cost hundreds in stock photo licenses and hours to retouch into the right shapes.
This solution gave us exactly the look we were looking for.
Part of the Sound Design and VO direction team on the successful relaunch of the hit trivia game You Don’t Know Jack on multiple consoles and platforms.
Every year, millions of US employees are slammed with information about what their benefits will be the next year. Very few, if any, are experts. It’s daunting and messy, and there are literally billions of dollars on the line in healthcare costs, insurance premiums, and tax savings for both employer and employee.
ALEX is a brainchild of The Jellyvision Lab’s work in “interactive conversation” bringing together behavioral science and plain-spoken English to make these decisions more positive and help everyone leave less money on the table.
From its launch in 2009 to 2018, I was part of a foundational team working on each iteration of ALEX from UI/UX design to overseeing production for our clients making sure the creative quality of each implementation made benefits decisions as easy as possible, and where we couldn’t - less confusing.
The Jellyvision Lab/ALEX
In collaboration with Christian Sorensen, Travis Mandrell, Harry Gottlieb, Allard Laban, Chris Fredbeck, and many others
In 2017, we designed the overall flow, and back-end to support multiple device sizes, focusing on mobile-friendly design for the first time.
In this product marketing video, which my product design team produced, you can see improvements in the user interface and brand design while keeping the same “conversational” approach that is the hallmark of the product.
In 2014, we introduced a cohesive visual content style guide to ALEX, its first since it launched in 2009. It was a major collaboration between our new Design department and our engineers to bring modern UI/UX discipline to our flagship product.
In addition to making things prettier overall, the new consistency of UI approach made implementations for clients smoother and easier to ship without issues.
In this product marketing video I produced, we walkthrough and introduce potential customers to the value and ease-of-use of ALEX.
“In short, I cannot recommend Rudra highly enough. Blending creative and tech effectively needs folks like Rudra who can speak both languages. All that, and he’s a thoroughly nice chap!”
