Zebra Technologies - Brand Refresh 2025
Between June 2023 and September 2025, I was the video operations lead for Zebra’s comprehensive brand refresh. I was responsible for the Video, Motion Elements, Software Visualization, and Product Visualization launch workstreams and creating the relevant sections, libraries, and examples for the updated brand guidelines.
Below, I have included links to the main brand guidelines as well as relevant sections, as well as the final public brand awareness campaign video produced for the global launch. I oversaw the production and translation of this video to 9x languages (all text and VO) using a combination of in-house talent and generative AI tools.