VTech Electronics

Directed video marketing strategy and produced content for VTech and LeapFrog educational toy brands. Developed engaging product demos and lifestyle social marketing campaigns that communicated learning benefits to parents. Campaigns included social media content, TV spots, and digital advertising across multiple platforms.

LeapFrog | LeapBuilders | :15, :30 Digital, OTT, Social

Role: Senior Video Marketing Manager
Brand: LeapFrog
Prod Co: Quriosity Productions
2019

VTech | Myla the Magical Unicorn | Demo Video

Role: Senior Video Marketing Manager
Brand: VTech / Leapfrog
Prod Co: Demo Duck
2019

VTech / Disney | Go! Go! Smart Wheels | "Unbox Magic" :15 Spot

Role: Senior Video Marketing Manager - Licensing approval, Final approval
Brand: VTech
Prod Co: IMX
2018

LeapFrog | 100 Words Book | :15, :30 Spot Digital, Social, OTT

Role: Senior Video Marketing Manager
Brand: VTech/Leapfrog Toys
Prod Co: Quriosity Productions
2019

LeapFrog | LeapStart Go | :15, :30 Spot Digital, Social, OTT

Role: Senior Video Marketing Manager
Brand: VTech/Leapfrog
Prod Co: Quriosity Productions
2019

VTech | KidiZoom® Creator Cam | Demo Video

Demo video and cutdowns used for :06, 0:15, :30 social, digital campaign and e-commerce

Role: Senior Video Marketing Manager
Brand: VTech
Prod Co: Demo Duck
2020

LeapFrog | RockIt Twist | :15 Spot Digital, Social, Experiential

Winner of a Bronze in the 43rd Telly Awards. Category: GENERAL — ONLINE COMMERCIALS.

Originally produced as a retail shopper activation appearing on RockIt Twist device at launch. Asset was put into paid media due to positive reception.

Role: Senior Video Marketing Manager
Brand: VTech/Leapfrog
Prod Co: Digital Alliance
2019

LeapFrog | LeapBuilders | Retailer Sizzle Video

Produced a B2B sizzle reel to sell-in a new product line at major retailers (Target, Amazon, Walmart).

Role: Senior Video Marketing Manager
Brand: LeapFrog
Prod Co: OX
2019

LeapFrog | LeapLand Adventures | :15, :30 Digital, Social, OTT

Role: Senior Video Marketing Manager
Brand: VTech/Leapfrog
Prod Co: Justin Bell Productions
2021

LeapFrog | Letter-Go-Round | :15, :30 Digital, Social, OTT

Role: Senior Video Marketing Manager
Brand: LeapFrog
Prod Co: Justin Bell Productions
2021

VTech | Ya Boy Yonas - Smartwatch DX2 | :30 Digital, Social

UGC Remote Production during pandemic.
Role: Senior Video Marketing Manager
Brand: VTech
Prod Co: Justin Bell Productions
2020

LeapFrog | LeapStart 3D | :15, :30 Spot Digital, OTT

Role: Senior Video Marketing Manager
Brand: LeapFrog
Prod Co: OX
2018

VTech | KidTech Line | :06, :30, :60 Digital, Social, OTT

Role: Senior Video Marketing Manager
Brand: VTech
Prod Co: OX
2018

LeapFrog | LeapBuilders | :06, :15 Digital, OTT, Social

Role: Senior Video Marketing Manager
Brand: LeapFrog
Prod Co: Quriosity Productions
2019

VTech Baby | Kick & Score Playgym | Demo Video

Relaunched the VTech Baby line at the beginning of 2022. Created a cohesive brand look by incorporating the updated packaging into all the demo videos.

Role: Senior Video Marketing Manager
Brand: VTech
Prod Co: Demo Duck
2022

VTech | Switch & Go® T-Rex Race Car | Demo Video

Scaled video production by 2x by incorporating more hand talent into our videos. Showing how a product functions is key to a good demo. In the case of this demo, it was placed in paid media on eCommerce sites driving sales with 1.5MM impressions.

Role: Senior Video Marketing Manager
Brand: VTech / Leapfrog
Prod Co: Demo Duck
2022

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